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7 Content Marketing Strategies to Improve Audience Engagement

When it comes to content marketing, engagement is everything. You want your readers to be commenting on and sharing your posts as much as possible, because the more feedback you get, the better understanding you have of your brand's significance to its readership. Creating great content is no small feat in and of itself, but creating content that inspires engagement takes even more work. If… Continue Reading


5 Tips for Writing Blog Titles That Get Clicks

While it's the content of your blog post that is going to get readers to stay, a title will determine if it gets read or not. To help increase the number of clicks your blog posts are getting, try implementing the following tips: 1. Use numbers Listicles continue to be widely written, read, and shared. In an online world, where readers love to skim, listicles… Continue Reading


4 Social Media Advertising Tips for Content Marketers

With so many blogs and social media posts being published continuously, getting your content noticed and shared is becoming increasingly difficult. In an ideal world, you could create content, post it, and organically get more visitors and customers to your site. Sadly, it's not that easy. However, that doesn't mean you should ignore your content marketing efforts altogether. Social media advertisements provide an excellent way… Continue Reading


Improving Site Speed with Google Analytics

Google Analytics provides a variety of tools to help you better understand your website, its traffic, and its user experience quality. While it perhaps is not its most used feature, Google Analytics can provide you with Site Speed Reports that list your various pages' load times. To do this, Google uses a sampling of the overall sessions on your page, and you have the ability… Continue Reading