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4 Social Media Advertising Tips for Content Marketers

With so many blogs and social media posts being published continuously, getting your content noticed and shared is becoming increasingly difficult. In an ideal world, you could create content, post it, and organically get more visitors and customers to your site. Sadly, it’s not that easy.

However, that doesn’t mean you should ignore your content marketing efforts altogether. Social media advertisements provide an excellent way to get your content noticed. To make the most of your social media advertising, follow these top 10 tips:

1. Make sure your posts are relevant. 

Posts with high engagement will be granted a higher relevancy score on social media platforms, like Facebook and Twitter. A higher relevancy score will lead to a lower cost per engagement. For this reason, it’s a good idea to promote your best content, or the content that has had the most engagement.

2. Target audiences.

Without audience targeting, you could be spending a lot of money to get your content in front of users who will never read it. Put in the time to target a specific audience for each post and see how it affects your engagement rates.

3. Create a video ad campaign.

In and of themselves, videos are a great way to connect with your audience. They make your company or brand more memorable to shoppers, and when it comes to promoting them, video campaigns can increase your relevancy score by 2 points.

4. Promote on multiple platforms.

Increase your exposure by creating marketing campaigns on multiple platforms. If you’re already advertising on Facebook and Twitter, see if you can reach a new audience on different platforms like LinkedIn, Reddit, or Digg.