After investing time and effort into your website or blog post, seeing a high bounce rate can be disheartening. Unless you’re just looking to increase your page views, having people click on your page only to leave after a few seconds isn’t benefiting you in any way. With so many people surfing the web, having some bouncers may be inevitable, but that doesn’t mean you shouldn’t work to keep the rate as low as possible. Here are a few tips for helping you do so:
1. Keep Content Interesting
No matter the industry, content is important in keeping viewers attracted to your site, and interesting content encourages user engagement. You want users not only to view your content, but also to comment on or share it.
2. Have a Well-Structured Layout
You want to make sure that you have a readable layout. The structure should make your content easy on your viewer’s eyes. Bold passages that you want to emphasize, and keep your paragraphs short. Remember also that your choice of font type, color, and size all affect your content’s readability.
3. Think Mobile
We can’t stress enough how important it is to make sure that your site is mobile optimized. It’s no secret that, with the introduction of smart phones, there’s been a drastic shift in the way audiences view the web. Keep this mobile audience in mind when writing content and structuring your site. You can find some tips on how to do that here.
4. Prioritize the User Experience
To keep your bounce rate low, your users are going to have to be satisfied with their experience on your page. Navigating your site should be intuitive, and load times should be quick. If users can’t find what they’re looking for or have to wait a long time for your pages to load, they’ll leave out of frustration. Using heat maps can help you identify how your users are engaging with your posts and how you better cater to that experience.
5. Include Internal Links
Internal links are a great way to keep viewers on your site by directing them to related content. Expounding on a topic you’ve written on before? Include a link directing your audience to it. Chances are they will be interested in researching on the topic more.
6. Paginate Long Content
If you have a long piece, consider paginating it by having your viewers click to see the next page. Only do this, however, when your post’s length calls for it. Too much pagination, especially when it is unnecessary, can annoy your audience and actually drive them away.