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Copywriting: A Necessary Tool in Your Mobile Strategy

An increase in mobile web usage caused a hyper-focus on web design responsiveness. This undoubtedly improved user experience for those preferring the convenience of their mobile devices. However, as a responsive design for tablet and mobile platforms becomes the standard, it begs the question, “Can we do more to improve our mobile strategy?”

The answer is that there is always room for improvement, and in this post, we’ll discuss how content, whose importance is often overlooked, is a major contributor to the relatively new world of the mobile web.

As more and more users are opting to search for websites on mobile devices rather than desktops, the type of copy being written should enhance user experience by accommodating the changing platform. While your website’s layout may be optimized for mobile users, if you’re not also optimizing your content, you’re not maximizing your mobile strategy.

The following are a few suggestions for creating content while keeping mobile in mind:

Prioritize content
Write confidently knowing that the audience is there. Don’t buy into the myth that mobile users aren’t reading articles. Users are still reading content on mobile devices; they just prefer modifications to the classic structure. Sure, it’s important that your resized browser is mobile-friendly, but it’s also important that you continue to regularly put out quality content that is being read!

Start strong 
A drastic change in screen size certainly makes the mobile experience differ from the desktop one. The mobile screen doesn’t offer a lot of space for content. Keep your most important information at the top to appease your scroll-reluctant audience members, and remember that an attention-grabbing introduction encourages the audience to keep reading.

Keep your best content above the fold and ensure that it appears quickly. The copy and the speed at which it appears exemplify the importance that responsive design and quality content work together.

Be intentional with your photos
Your audience’s eye is going to be drawn to pictures. If your focus is on the content, too many pictures can be distracting to your reader. Include only the pictures that you know will enrich the points you are trying to make.

Keep it concise
Reading a lot of text on a small mobile screen is much more difficult than it is on a desktop. Your articles don’t need to be short; just make sure to take the time to comb through your copy and remove any superfluous material.

Break up your content 
Because of its larger screen, it’s also much easier to spot paragraph breaks on a desktop. On a mobile device, however, long paragraphs can look like a never-ending line of text and can discourage your readers from continuing on to the next paragraph. Keep your paragraphs short so that they’re more easily read.


In Conclusion

Of course, all this is not to say that a responsive web design is unimportant. Rather, an emphasis on the importance of valuable content works in conjunction to a lightning-fast mobile web experience. Simply put, your mobile strategy should require you to keep your website design AND its content mobile-optimized.