In 140 characters or less, your brand or company has the opportunity to build a lasting relationship with its audience through Twitter. Saying everything you need to in such a limited space can be tricky, but navigating Twitter properly brings valuable results. To maximize your reach, try practicing the following tips:
1. Keep a conversational tone.
While pictures do help increase engagement, what is written is more important on Twitter than on image-heavy platforms like Instagram or Pinterest. Take the time to craft conversation-inspiring tweets.
2. Understand your audience.
Get to know your followers better by researching who else they follow, what they like, and what they tweet about. Once you have a better understanding of your audience, you’ll be better prepared to create interesting content for them.
3. Have a clear goal in mind.
Your Twitter account should serve a purpose. Are you simply trying to engage with your current readers more? Are you trying to reach a new audience? Do you want it to drive more traffic to your blog? Have a clear goal in mind so that you can better measure its success.
4. Create and share engaging content.
While it’s important to focus on the content you’re publishing, don’t forget to share engaging content from others as well. This will allow you to interact with other individuals and brands, while making yourself more active on Twitter.
5. Use eye-catching images.
Every tweet doesn’t need to be accompanied by an image, but keep in mind that images do increase engagement. So if you want more favorites, retweets, and clicks, increase your image use.