Are your SEO efforts primarily focused on the text elements of your webpage? If so, you could be missing key SEO opportunities to help attract new traffic to your site.
Non-text components on your site could include audio clips, images, and videos. If these elements are present on your webpage, be sure that you are optimizing them for search engines as well. Including keywords in the image file name and the alternative text of the image is a great way to start doing so. You should also focus on optimizing the text surrounding your images, audio clips, and videos. Because it’s easier for search engines to read text than it is to make sense of non-text elements, using the text surrounding these elements as descriptors gives search engines a better idea of the component’s significance and relevance.
You can also use microformatting as a way to optimize the code for the non-text components on your page. Schema.org can help you markup your code with relevant and specific data for your content. Sitemap files are another tool you can use for video content to help you increase your search engine visibility. Using title and description attributes, these XML files tell search engines what your video content is and where it is found.
Remember that just because an element on your webpage isn’t text, does not mean that you should exclude it in your efforts to optimize your page for search engines. Keep these components in mind in your ongoing SEO evaluations, and you could significantly improve your overall visibility.