While social media is a great tool for branding and making announcements, it has also become an ever-important platform for businesses to communicate and build relationships with their customers. To keep these conversations meaningful, practice the following 6 tips:
1. Show that you genuinely care.
Whether a customer expresses support or a complaint, let them know that their voice is being heard. You want to make sure that they know you, as a business, care about what they have to say and will respond to it.
2. Engage in various conversations often.
You don’t have to wait for your customers to come to you with gratitude or complaints in order to engage in conversations with them. Ask questions yourself, and respond to questions posed by others. Engaging in conversations often shows your dedication to the online community.
3. Be curious.
Be curious about your customer’s interests. Using social media as a tool to see what customers are talking about and who they’re following and engaging with is an extremely useful way of getting a better understanding of your audience and creating a more meaningful conversation with them.
4. Follow trends.
The landscape of social media is always changing. While the majority of your customers may have been interacting with your business most on Facebook in the past, perhaps they would be more willing to be connected on Snapchat in the present. Follow trends, and be aware of your customers’ social media preferences.
5. Create compelling content.
You often hear that content is king, and it’s as true for your business’s blog as it is for its social media channels. Create content your readers are going to want to read and share. If your content leads to questions from readers, respond in a timely manner.
6. Keep a consistent voice.
If your business has a team that manages its social media channels, make sure each member of the team has been properly trained before engaging with customers. Each post and each conversation should be on brand and have a consistent voice.